Client: Freshpet
Project: #PickyEaterApproved Campaign
My Role: Strategy and Talent Acquisition
Objective: Led campaigns to spread awareness of new Freshpet products. Vetted and secured key talent to create branded collateral (articles, photographs, etc.) Secured the rights to all user-generated photography, ensuring use of unique and dynamic content for client’s future marketing needs.
Results: over six months -
• 4.5M impressions created via social media product placement
• 17,000 social media engagements
• Adorable product photographs secured for future marketing efforts