Client: Brightland
My Role: Retention Marketing Manager (full-time)
Objective: Created and optimized email marketing campaigns, flows, and transactional messages. Launched and refined SMS marketing channel. Oversaw website management and digital merchandising to optimize UX/UI and e-commerce goals. Conducted customer satisfaction surveys in collaboration with CX team. Inputted on visual and editorial strategy, including photoshoot management and interviews with chefs, tastemakers, and other CPG brands.
Email marketing samples:
SMS Marketing
I was contacted by Postscript to share my strategy behind Brightland’s best-in-class SMS program.
Other collateral:
