Client: Skyspace
Project: E-Commerce Website and $1.5M annual advertising campaign
My Role: Media Planner/Buyer, Content Strategist, UX/UI, Digital Producer
Objective: Led daily e-commerce needs for attraction and event venue Skyspace in Downtown Los Angeles. Handled user experience, social media, promotions, paid advertising (digital, broadcast, out-of-home). Managed production of all marketing collateral including photography, print media, email newsletters, ads, and more. Spearheaded new efforts to publicize wedding venue capabilities at Skyspace.
Results:
• 47% growth in web traffic in 2019
• 22% increase in ticket sales year-over-year
• 15% increase in wedding venue inquiries year-over-year